Thursday, February 21, 2008

Retail tobacco displays make it tougher to quit

Tobacco advertising displays may be undermining smokers' attempts to give up and tempting former smokers to resume smoking, research by Professor of Marketing Janet Hoek has found.

Professor Hoek interviewed 20 people who had attempted to stop smoking in the previous six to eight months – half of whom had taken up smoking again – to find out what effect retail displays had on them.

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