The month-long I'm A Quitter campaign involved running daily stories on readers who vowed to stop smoking, a roll of honour for quitters and daily quit tips.Smokers were also offered advice on the best stop smoking aid for them and a smokefree zone was created online for potential quitters.Working with Portsmouth City Teaching and Hampshire primary care trusts people were also offered vouchers for quit aids such as nicotine patches and chewing gum.Portsmouth City Teaching Primary Care Trust stop smoking service co-ordinator Pam Recknell smoked 20-a-day for 40 years.She said: 'The campaign worked really well. 'We had lots of referrals to the pharmacies which really helped – the more referrals we get, the more chance we have of getting people to quit.'On the whole it was fantastic. 'Anything that gets people into the NHS stop smoking service has got to be a good thing.'It definitely had an impact on the number of people signing up to stop smoking.'Deputy director of public health and wellbeing Imogen Stephens said: 'The campaign was a good idea.
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