World Health Organization calls for ban on tobacco ads

According to a WHO press release, studies show that young people are more likely to start smoking if exposed to tobacco advertising. The WHO notes that only five percent of the world population "is covered by comprehensive bans on tobacco advertising, promotion and sponsorship".

"The WHO appeals to member states and policy-makers to require by law a comprehensive ban on all forms of advertising, promotion, and sponsorship of tobacco products," said WHO Regional Director for Africa Luis Sambo, in a statement released Saturday in Kampala, Uganda.

"In order to survive, the tobacco industry needs to replace those who quit or die with new young consumers," said WHO Director-General Dr. Margaret Chan. "A ban on all tobacco advertising, promotion and sponsorship is a powerful tool we can use to protect the world�s youth."

The WHO said that tobacco companies are specifically targeting the half billion youth in the Asia Pacific region by tying smoking to the idea of a flashy lifestyle.

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