Despite such positive changes, tobacco use continues to be a major health concern. "With approximately 600,000 adult smokers in Minnesota and nearly $2 billion spent in our state annually to treat health conditions caused by tobacco use, we can't rest on our laurels," said Dr. Marc Manley, Blue Cross' vice president and medical director for population health. "The tobacco industry is still very powerful. As long as the industry continues to create new products and new marketing tactics that adapt to changing social norms, there's more work for us to do. We remain committed to connecting people to help so they can quit smoking, building workplaces and communities that support healthier lifestyles, and focusing on those who are hardest hit."
Blue Cross will mark the tobacco settlement anniversary by hosting a day-long Prevention Minnesota conference at the Minneapolis Marriott Southwest in Minnetonka on May 8.
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